Interactive Development

User Interface Design

Strong user interface (UI) has always been a vital contributor to the success of a Web site. Every site has a product or service to represent. The ultimate goal for the site is to engage the user, help them find the right information, and convert them to a customer. Poor UI (vague messaging, buried categories, etc.) can mislead, confuse, and eventually turn away frustrated users.

Often, a complete redo is not as crucial as a restructure. Unfortunately, familiarity with your company's Web site, products, and business goals can blind you to the problems experienced by your customers. We provide a fresh, unbiased outlook, reviewing your site in-depth and making recommendations on how to improve UI and site architecture. Our UI services are:

User Interface Analysis
Information Architecture (including UML and wire frame)
Web Site Architecture
Process and Workflow Illustrations

Content Management System

What is a Content Management System?

A content management system (CMS) is a computer software system for organizing and facilitating collaborative creation of documents and other content. A content management system is frequently a web application used for managing web sites and web content, though in many cases, content management systems require special client software for editing and constructing articles.

Site Design

All content, including the elements of your site design itself, can quickly and easily be edited online if you are signed in with sufficient privileges. The huge benefit is that it becomes very easy to correct a mistake, add a link or picture or even add another page to your main menu. No messing with HTML; no FTP uploads. Just click, edit and save.

Interactive Demos

The introduction of Flash technology to the Web brought a fluidity of movement that had up until then not been available to those without high speed connections and time to wait. Immediately, it became a hot item and it seemed like every company had a Flash introduction to their site. Unfortunately, most users viewed these costly pieces only long enough to find the "skip intro" button, and within a year the craze was over.

Though not as widespread except within certain industries, Flash is still an excellent medium for creating short, informative and exciting demonstrations. Inovast Concepts works with you to create a well crafted Flash demo that delivers easy to understand product and/or service education while holding the attention of your target audience.

Email Marketing

E-mail marketing is a highly cost-effective and high ROI marketing solution that is producing great results for B2B and B2C companies. Our e-mail marketing solutions are designed to help companies achieve specific marketing and sales objectives, and include:

Lead generation
Customer acquisition
Customer penetration and retention
eNewsletters
Trade shows, events and seminars
Integrated marketing activities
Offline/Online sales

Inovast Concepts can provide you with a turnkey solution for e-mail marketing - from strategy to distribution and reporting. Our services include:

Campaign strategy
List selection and acquisition
List management
Copy development and HTML design (for e-mails and landing pages)
eNewsletter Development
Campaign production and distribution
Campaign testing
Reporting and analysis
Integrated emarketing (integrate e-mail acquisition across all marketing activities)
e-Mail marketing audits

E-mail campaigns can help you achieve your marketing and sales goals—and probably at a lower cost per customer or lead—than any other marketing activity your company currently deploys. We'd like the opportunity to meet with you and learn more about your marketing/sales goals and how Inovast Concepts and e-mail marketing can help you achieve them.

Custom Applications

As the Web grows and evolves, Web-based applications are becoming more prevalent. Inovast Concepts can help you develop a Web application from scratch or add a friendly user interface to one you've created. Our skilled programmers can create your application using any of the following languages:

.NET
Visual Basic
ASP
JSP
PHP
CGI